advertising
World Cup 2014: The Ads
Generally we're skeptical of modern corporate football, but the marketing creatives are good at what they do. These ads--which are really short films--are getting us hyped for the tournament to begin: The new 5min Beats video (AdWeek: "Did Beats by Dre Just Out-Nike Nike With This Incredible World Cup Ad?"): The Nike one, which you've prob seen since it came out at the end of April (via AdWeek: "Nike Reaches High and Low in Perfectly Gleeful 4-Minute World Cup Spot"): In contrast with those cameos by current stars, this ESPN ad features a bunch of historical "cameos": Another ESPN segment--trying to get the the US public to believe in the USMNT: Finally, Nike does a fun one featuring the host country's celebrated Seleção--"Dare to be Brasilian":