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What To Watch This Weekend (Sept 1-3)

September 1, 2012 — by Suman

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Sunday’s Liverpool-Arsenal match at Anfield is the marquee matchup of the weekend, but there are a bunch of games worth checking in on if you’re looking for something to watch.  Especially if any of the transfer activity shows up on the pitch.

Here are our picks–a few games each from the Premier League, La Liga, and Serie A (plus one from the Eredivisie):

Saturday, Sept 1

10:00am Tottenham Hotspur vs Norwich City Fox Soccer ChannelFox Deportes
12:30pm Manchester City vs Queens Park Rangers Fox Soccer ChannelFox Deportes
2:45pm Bologna vs Milan beIN Sport 1 USARAI Interna..

Will Dempsey play for Spurs? Maicon for City? Granero for QPR? de Jong for Milan? Probably not.

The City-QPR fixture is of course the one that decided the Prem League title in such dramatic fashion last May. We’ve included it here partly only so we could repeat James Richardson’s plea that this fixture should really be retired, so that it’s not sullied by some dreary nil-nil draw (or more likely a 5-0 drubbing).

Sunday, Sept 2

8:30am PSV vs AZ ESPN DeportesESPN3
8:30am Liverpool vs Arsenal Fox Soccer ChannelFox Deportes
12:00pm Udinese vs Juventus beIN Sport 1 USAbeIN Sport en Espa..
1:50pm Real Madrid vs Granada beIN Sport 1 USAbeIN Sport en Espa..
2:45pm Internazionale vs Roma RAI InternazionaleESPN UK
3:30pm Barcelona vs Valencia beIN Sport 1 USAbeIN Sport en Espa..

Liverpool-Arsenal at Anfield is the big match–the first match of the season that feels like a big one. Not just b/c it’s between two (ostensibly) “big” clubs, but a fortiori because both teams need to get their first win of the season to avoid falling futher off the pace in the table.  Read (if you have the stamina) Kirby’s comprehensive Arse-centric post (this extensive excerpt represents but a sliver of the post):

Arsenal has a crunch match against Liverpool up at Anfield on Sunday (8:30 EST, Fox Soccer Channel). Both teams have yet to win a game this season, although it’s not quite crisis intervention time, as it’s only the third game in. Still, Arsenal has yet to score a goal, which is worrying since we just sold the player who scored 40% of our goals last season. Coupled with that, we sold the one who provided the most assists. Also, Liverpool nearly beat the champions last weekend in their 2-2 home draw with Manchester City. I don’t know that we could have done the same. In fact, I’m pretty sure we couldn’t. However, I don’t know that Liverpool could do so again, either.

Liverpool get Daniel Agger back from suspension, while reports have Laurent Koscielny in contention to return to the central defence, with Wojciech Szczesny facing a fitness test on Saturday. Liverpool have bolstered their ranks with the likes of the impressive Joe Allen (Brendan Rodgers’ playmaker at Swansea) and almost-Gunner Nuri Sahin, on loan from Madrid. More on Sahin to follow. They’ve also shipped out Charlie Adam to Stoke and loaned Jay Spearing to Bolton, Andy Carroll to West Ham. As a team stacked with dead wood ourselves, we could learn a thing or two there.

But the day offers up a handful of additional compelling matches. If you’re a follower of the Dutch game, PSV-AZ is a good matchup. The two Serie A matches are feature four teams that will be aiming to finish near the top of the table. Real Madrid should deal with Granada–but including it gives us an excuse to link to our post about Granada from last spring. Finally, the late La Liga game could be a good one. Valencia battled Barcelona to a draw last season, and did the same with Real Madrid just a couple weeks ago.

Monday, Sept 3

3:30pm Real Betis vs Atlético Madrid Sport TV1

CommentaryEnglandPreview

Ducks To Shatter To Duck Dust At Anfield; Liverpool Preview, Stoke Post Mortem

August 31, 2012 — by Rob Kirby5

Santi-Cazorla.jpeg

Arsenal has a crunch match against Liverpool up at Anfield on Sunday (8:30 EST, Fox Soccer Channel). Both teams have yet to win a game this season, although it’s not quite crisis intervention time, as it’s only the third game in. Still, Arsenal has yet to score a goal, which is worrying since we just sold the player who scored 40% of our goals last season. Coupled with that, we sold the one who provided the most assists. Also, Liverpool nearly beat the champions last weekend in their 2-2 home draw with Manchester City. I don’t know that we could have done the same. In fact, I’m pretty sure we couldn’t. However, I don’t know that Liverpool could do so again, either.

Liverpool get Daniel Agger back from suspension, while reports have Laurent Koscielny in contention to return to the central defence, with Wojciech Szczesny facing a fitness test on Saturday. Liverpool have bolstered their ranks with the likes of the impressive Joe Allen (Brendan Rodgers’ playmaker at Swansea) and almost-Gunner Nuri Sahin, on loan from Madrid. More on Sahin to follow. They’ve also shipped out Charlie Adam to Stoke and loaned Jay Spearing to Bolton, Andy Carroll to West Ham. As a team stacked with dead wood ourselves, we could learn a thing or two there. But surely they can’t dislike Adam so much as to subject him to the knuckledraggers at Stoke.

Arsenal embark on a tough stretch of sorts. After Liverpool, we get a potential breather against Southampton at home, yet whenever we think we’ve got it in the bag, we blow it. Next we travel to the Eithad to play City and all our former players, swiftly followed by Chelsea at home. That would be the Chelsea of Hazard, Oscar, Mata and more. The team that’s been kicking ass while we’ve gone goalless. The team stacked with all the young stars we missed out on. Damn you, Chelsea and your 2012 Champions League medal and your sesquiquintillion quadrillions!

Of these four, most would expect us to get three points against Southampton, but to do that we will have to actually score. And even if we’re thinking we’ll scoreless-draw our way through the season (Invincibles Mk II), that would assume our “watertight” defense will hold up forever. We conceded 49 goals last season and have brought in no new defenders. We sold Alex Song to Barcelona. Everyone in the back 5 has another year under their belt, which is great and commendable and tentatively encouraging, but without a total rethink, the defensive coaching nous of Steve Bould can only go so far.

Anyhoo, let’s put it in perspective. Rewind a year and you’ll clearly see the comparatively kickass position in which we currently find ourselves. Not so much because now is so kickass, but this time last year we were bodyslammed into the deepest nadir in modern memory.

Favorite son Cesc Fabregas had just left, talented ugly stepchild Samir Nasri edged as close to the exit as humanly possible, essentially melding into the exit as he crammed into the tiny space at the threshold. Wilshere had injured his Achilles in the meaningless Emirates Cup. We’d drawn against Newcastle, which saw Gervinho get sent off and a three match ban for Song in light of video replay. We had then proceeded to lose 2-0 to Liverpool at home, Emmanuel Frimpong shown red and sent off. None of the transfer-deadline reinforcements had arrived. We relied on Robin van Persie, Mr. Glass, to stay fit for the season, which anyone could tell you was stupidity meets crazy talk (and yet it came to pass…). For Manchester United, like tomorrow, the third match of the season, Arsene was selecting players we’d never heard of from the academy to deputize: Nico Yennaris, Ignasi Miquel, Francis Coquelin, etc. Carl Jenkinson was playing in the Premier League for the first time. Armand Traore was one of our “experienced heads” at the back. And for good measure, Wenger threw on Oxlade-Chamberlain for an ill-timed debut, chucked onto the park for a trial by inferno fire as we were well into the the calamitous, humiliating 8-2 mega mauling at Old Trafford.

So, a year on and it’s looking a bit better, yes? We’re in the enviable position of staying on track for an undefeated season, having kept clean sheets in every game thus far. Okay, but in seriousness, the defense is looking better, especially factoring in the return of Koscielny and Szczesny. Well done to Vito Mannone at Stoke, incidentally. First time he didn’t cock it all up and make it go all pear shaped (I read too many British sites). That said, please return to the bench now, Vito.

We’ve lost two of our three best players for the second year running, except we opted not to wait until deadline day with the shadow of the executioner’s blade hovering above throughout the month of August. “Panic buy” Mikel Arteta has us rethinking how a midfield three can go about its defensive duties with precision tackling in a small form factor as opposed to brute force. Panic purchase Per Mertesacker, accused of being too slow, ponderous and clumsy, has combined with captain Thomas Vermaelen to shut down the opposition goal spree, meaning that to match last year’s total, we’ll need to ship 49 goals in the remaining 36 matches, as opposed to amortizing the lot over 38.

Last weekend, Stoke resumed booing Aaron Ramsey for intentionally inserting his leg in the exact spot where Ryan Shawcross was innocently sliding along with his feet out, breaking Ramsey’s leg all over the hills and valleys of the Brittania pitch in 2010. The ingrate got stretchered off and didn’t think twice about the mess of bone fragments and blood he’d strewn all over the grass.

As for no goals yet this season, it is easy, simplistic and relatively accurate to point to the sale of Robin van Persie. However, Lukas Podolski and Olivier Giroud each moved closer to “breaking their duck,” “getting off the mark” and/or “opening their Arsenal account.” Insert appropriate Britishism for scoring one’s first goal. Yet you never hear of cherries popped. So prim.

The offense hasn’t yet totally clicked, but regardless the 5’6 Santi Cazorla has shined most gleamingly since season’s start. Imagine how he’ll look when all the pistons are firing. Cazorla in particular seems the best signing we’ve made in more or less forever. Both he and Mikel Arteta, only slightly less close to the ground, dealt with the physicality of Stoke excellently, proving that positioning can indeed be more important than thuggery. The only drawback is that Arteta is so dependable and consistent that we want him in more forward positions, especially if we’re looking to smash ducks.

During his Everton days, Arteta always looked technically gifted and dangerous in the final third, with several goals and excellent assists. Last season with us, he played a more restrained and disciplined role, steady midfield presence distributing forward with passing precision (completion percentage usually 90% or higher).

While the back four looked solid, if not quite ironclad watertight, Arteta may deserve the most credit for our two clean sheets. We’ve hobbled him with regard to goal-scoring possibilities, but with his tactical positioning and determination to win the ball–four interceptions against Sunderland, three against Stoke–his lack of imposing physical dominance is overcome by his smart play and well-timed challenges, he’s proving a better defensive midfielder than Song. It would be terrific if Diaby could be doing that, though, in order to free Arteta for his ball distribution talents and linkup with Cazorla. Seeing them together makes you wonder how much better we would have fared with Fabregas and Arteta together, or perhaps Fabregas and Xabi Alonso a few years earlier. Alas, roads not taken, lives not lived.

Abou Diaby killed the momentum at times, not least of which at the edge of the 6-yard box where he spurned the opportunity for a match winner. His performance reminded fans that he’s not (always) a bad player when actually playing, and two games on the trot for a man with his injury record is promising. I write this tentatively and with fingers quintuple crossed. (Single-finger typing.)

Both fullbacks did well, largely due to good cover from Arteta. Carl Jenkinson will need to continue to do so until Bacary Sagna’s fit again, barring a late transfer on that front. On the left, Kieran Gibbs has done well to solidify his place in front of that cuddly Brazilian jokester with a penchant for high-speed chases.

The team is slowly coming together. Giroud looked robust and every bit his reported 6’4 as he repelled the dirty tactics and refused to get pushed around Stoke, which was excellent to see. He looked generally much more in his element than in the opening day match against Sunderland. Podolski nearly decimated his duck, etc., until a short-range shot got blocked by a handy Stoke arm. Penalty award denied.

Giroud will score, and once he does, he’ll continue the trend. It took Thierry Henry nine games before he first scored, and things seemed to go relatively okay for him in the long run. Giroud came within inches of sailing a wonder strike over Begovic’s head and into goal from 40 yards, which would have been insane. You could point out that passing to Ramsey would have been the better choice, but that seems a bit churlish.

Despite two underwhelming 0-0 draws, a point at Stoke is not a bad result. The same can’t be said for Sunderland. Ultimately, Arsenal has two points. One could also look at it as four points dropped against mid table teams, but again, churlish.

As for the fates of Gervinho, Alex Oxlade-Chamberlain and Theo Walcott, if Podolski locks down his spot on the left wing with Giroud central, Gervinho and Walcott will probably battle for the wide right, with the Ox more likely in the central midfield, which Wenger has previously specified as his ultimate destination. This creates a rich midfield choice of Cazorla, Arteta, Ramsey, Diaby, and Wilshere and Tomas Rosicky when again fit, as well as former academy kids Coquelin, Frimpong and potentially Yennaris, unless he’s slotted for fullback cover. Sahin might have added yet more, but such was not to be.

Which brings us to a meditation on the misleading “Liverpool beat Arsenal to Sahin” headlines. We were in pole position and we elected to not take him on loan, given his wage demands (£120,000 a week), the couple million loan fee and non-option to buy at the end of the season. Liverpool conceded on every demand and landed the player. They pay a heavy price for the ability to make him a better player for Real Madrid, at the expense of blocking in-team personnel or directing those funds on a new player who’s actually theirs. If Liverpool had succeeded in getting him for the terms we were after, that would be like for like. They did not. In reality, he chose Real Madrid over Arsenal, as would just about any player. Sahin is a great player and will improve Liverpool, no doubt. They are paying a not inconsiderable price for one season of his services, however.

After the post-match handshake Tony Pulis jogged across the pitch with a shit-eating grin on his face, clearly pleased with whatever he’d said to Wenger. He claims in the media that he is powerless to stop Stoke fans from booing Ramsey, yet he has never tried. He constantly talks about how hard it was for the player—Ryan Shawcross, not Ramsey—and praises Shawcross’ bravery in soldiering on (uninjured). While Ramsey lay in bed for a year, Shawcross drew a line under the (for him) difficult incident. Pulis rewarded him with the captainship for this bravery.

The match Sunday could be great. Let’s hope that it is, to the tune of a goal bonanza. In our favor, to clarify.

Commentary

It’s Transfer Deadline Day!

August 31, 2012 — by Suman

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It’s TRANSFER DEADLINE DAY! Deals can get done until 11pmBST tonight (= 6pmET), and no doubt there will be plenty of last minute wheeling and dealing. Follow along via the Guardian’s liveblog if you’re so inclined.

Amid all that is some actual action on the field. The European super cup is today–the UEFA Champions League winner vs the Europa League winner, so Chelsea vs Atletico Madrid. A couple subplots: Fernando Torres vs his old club, and Atletico Madrid’s goalkeeper Belgian goalkeeper Thibaut Courtois vs the club that might call him back next season to finally succeed Peter Cech (both subplots picked up via scanning Guardian headlines:

http://www.guardian.co.uk/football/2012/aug/30/chelsea-atletico-madrid-super-cup
http://www.guardian.co.uk/football/2012/aug/30/thibaut-courtois-atletico-madrid-chelsea
(the latter being a Sid Lowe interview)).

Other transfer rumors picked up from Guardian Football homepage: Chelsea to add even more attacking talent, in the form of German André Schürrle from Leverkeusen? With potential domino effects of Sturridge off to Liverpool and Andy Carroll to West Ham? Who knows, better to just watch things play out today as deals actually gets done.

Though it seems like Dimitar Berbatov is off to Fulham..or is he?? Now there are reports he may instead be headed…back to Spurs?? All this after deals were supposedly done for the enigmatic languorous Bulgarian to move to Fiorentina and then Juve!

We hope it is Fulham, as they need some good news of the import variety. Dembélé to Spurs is a big loss–Berbatov would be something of a consolation, but to lose him to Spurs as well would be doubly demoralizing. And maybe Demspey will be return to the fold at Craven Cottage?  On the other hand, Dembélé does seems like a decent replacement for Modric in midfield, who’s already made his debut for Real Madrid (more on that below).

In the opposite direction, Esteban Granero is going from Madrid to London–QPR, where Mark Hughes has been spending like mad, also signing this week Brazilian keeper Julio Cesar from Inter.  We do seem to recall Granero getting some playing time in Madrid last year, and impressing.  Madrid had signed him away from local rival Getafe a couple years ago, but (like Nuri Şahin–more on that below as well), Granero got lost among all the midfield talent in Madrid.

Following the Modric-t0-Madrid move, Edhino commented:

WTF is this ‘partnership’ between Spurs and Real Madrid anyway? Jose going to come to White Hart Lane to manage when AVB goes on his annual Riviera holiday? Bale plays for Madrid when Ramos hurts his toe? What??

Yes indeed, reports were that Spurs did announce they now have some sort of “special relationship” with Madrid  Though one would think that would have got them inside track on Şahin! That does seem like quite a coup for Brendan Rodgers, to have stolen that loan deal from Arsenal at the last minute.

Was it a matter of Rodgers convincing Şahin of his project, or of Wenger asking for more than Madrid was willing to concede (in terms of wages and/or an option to make the move permanent?) Or maybe even a matter Mourinho preferring to send Şahin to a place where he can’t come back to bite him in the ass (via a Champions League encounter, say?). We really don’t understand how/why these deals go down as they do. In any case, And maybe Şahin will be making his Premier League debut this weekend–vs Arsenal!

On the other hand, Alex Song made his Barcelona debut Wednesday, as a late sub for Busquets in the 2nd leg of that Spanish Supercup. Unfort we didn’t get to see it, but did skim the MBM, which said Barcelona were in shambles for a half (down 2-0 and down to 10 men), until Messi pulled them even on aggregate with a great free kick. But they couldn’t get another goal in the 2nd half, and lost on away goals. Guess a trophy is some consolation for Madrid after their horrendous start to the season domestically: a draw against Valencia at home, and then a loss against Getafe (which is apparently a shabby Madrid suburb). So already 5pts behind Barcelona–La Liga already lost?  (Btw, Barcelona-Valencia Sunday!)

But certainly their/Mourinho’s focus this season will be on the Champions League. The “Group of Champions” will certainly make for some interesting group stage viewing. Man City, Borussia Dortmund, and Ajax all get screwed in the draw for the 2nd year in a row.  We doubt that Ajax has a chance of competing (as usual, they sold a couple of their best players–Vertonghen to Spurs and midfielder Vurnon Anita to Newcastle), but we could see Borussia Dortmund advancing ahead of City.

I did get to see parts of one match this week: after my first day of teaching Monday, I needed a pint and some time and space, so stopped by Woodwork on the way home and had Ross put on Atletico Madrid-Athletic Bilbao. Watched Falcao score two fantastic goals, while Athletic couldn’t do anything. (I had to leave at halftime, but Falcao added a 3rd, and someone else
scored to make the final score 4-0.)

The Bielsa project in Bilbao is in shambles. The Fernando Llorente (to Juve) and Javi Martinez (to Bayern–for €40m! Apparently Song was Barcelona’s 2nd choice to reinforce their def mf & replace Seydou Keita, but they decided they couldn’t afford Martinez) deals still aren’t done, but does seem like they’re off. How demoralizing. Sid Lowe wrote about that this week as well:

http://www.guardian.co.uk/football/blog/2012/aug/28/athletic-bilbao-impotent-marcelo-bielsa

CommentaryEnglandtransfers

Late-Breaking Walcott Defection

August 29, 2012 — by Rob Kirby

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For my first Arsenal match in August 2006, covered in the 10 am yell spit and spilled beers of fellow patrons at Nevada Smith’s in New York, I saw Robin van Persie and Theo Walcott come on as subs after Thierry Henry had done something or other phenomenal. My buddy Roland, who deserves all the blame for me being a Gunner, had filled me in on the Walcott World Cup call up fiasco and considered van Persie his favorite player. I was intrigued to see RvP play, and he pulled off an incredible shot on goal within minutes. Walcott did not. But then, he was still 16 at the time.

Van Persie now seems as if he’s been off for ages, though it’s only been a couple weeks and we will face him domestically for seasons to come. Alex Song’s deal transpired in seemingly days, though the recriminations linger on from his camp. And now 48 hours before the transfer deadline, Walcott looks to be off as well, unless he gets a substantial pay packet increase. We’ve offered a deal worth £75,000 a week, he’s currently on £60,000 a week, and he wants £100,000 a week. Arsenal do not believe he yet merits 100K, relative to the levels he has so far achieved (or failed to achieve) at the club in 222 first team appearances. We’ve got 48 hours to decide. If he doesn’t sign for us or someone else before the close of the transfer window, he leaves for free in June. We paid close to £10 million in 2006. Zero compensation doesn’t sit well with the accountants and 48 hours is neither much time to arrange a deal nor much time to arrange for a suitable replacement.

Walcott has shown “consistency in patches” (his words) and flashes of genius. Rare, yes, ephemeral, but still. The pain in the ass about the Theo contract non-extension is that no one would be broken up about the current version of the player leaving. He can sprint but otherwise he has a limited number of actual soccer-related tricks up his sleeve. Primarily the exit fear comes from the possibility that he’ll finally achieve his true potential in a different uniform. But currently, no, he doesn’t deserve what he’s demanding.  He hopes to earn the highest wages at the club. It looks as if he won’t. But will we get an acceptable bid with next to no time remaining? Not looking promising, you’d have to say. Clearly, the timing of the refusal was engineered for Theo’s benefit alone. He will almost certainly leave and Arsenal will almost certainly get short-changed in the rush deal. At least RvP pitched his fake-pally public fit with enough time to deal with it.

This month, we’ve lost two of our best players to Manchester United and Barcelona, respectively. That makes two summers in a row, after two of the three best exited for Manchester City and Barcelona, respectively, last year. (We also sold Gaël Clichy to Manchester City, but no big deal there, since end-product-wise he mainly channeled ex-Gunner Alex Hleb, except Hleb could put in a better cross.) The summer before that, our for-one-season-only top scorer Emmanuel Adebayor pimped himself out to City. The summer before that, the stalwart (and alone of them all, non-money-grubbing) centerback Kolo Toure got free of William Gallas by heading to City. And before that, our all-time leading scorer Thierry Henry floated over to Barcelona. But at least we later suckered Barcelona with Hleb. Ha-ha.

When we want to see former players, whether in away fixtures or simply for social calls, luckily we can just visit two principal cities. Manchester and Barcelona. Early reports peg Walcott for City, naturally, since they’ve got more than enough money, despite the fact that they’ve got far better personnel in his position. But that, as they say, is not our problem. Perhaps someone just forgot to update the Arsenal to City multiple-use media template. The other main mooted destination, Liverpool, makes more sense, because their wingers need help. Chelsea’s name pops up, as well, but that seems unlikely. Why would they downgrade? Hazard, Oscar, Mata and … the headless sprinting chicken. But a clean-cut, very marketable because English-born, speedy headless chicken.

We can either go with the hysteria cue or take a more measured approach. Let’s do the latter.

In the past 14 months, we’ve lost two world class players, Robin van Persie and Cesc Fabregas. The next level down, Samir Nasri. Another level down, Alex Song. Level down again, Walcott and Clichy.

In the meantime, we’ve strengthened with Santi Cazorla, who’s definitely world class. Next level down, Lukas Podolski, Olivier Giroud and Mikel Arteta. We’ve brought in future bright lights in Alex Oxlade-Chamberlain and possibly Ryo Miyaichi. Andre Santos, Per Mertesacker and Gervinho can each put in a solid shift on their day. And from the academy, Ignasi Miquel, Francis Coquelin, Nico Yennaris and Emmanuel Frimpong. Meanwhile, Kieran Gibbs is at least as good as Clichy, whose main strength was resistance to injury, so perhaps we’re even there. And one day, our young savior Jack Wilshere may reenter the mix matrix.

Much could happen in the next 48 hours, even though reinforcements may not be forthcoming. At the very least, one would hope the “exodus” will include the dead weight we’ve been trying to unload all summer: Nicklas Bendtner, Park Ju Yung, Marouane Chamakh, Andrey Arshavin, Denilson and so on.

Back to Theo. He has long divided opinion, but the contract rejection couldn’t come at a worse time, not least from an “Arsenal are a selling club” PR point of view. To avoid losing him on a free, we have a grand total of two days to move him on before the close of the transfer window. Deja vu in everyday life can sometimes be interesting, but in Arsenal transfer dealings it’s a horrible, horrible thing.

Commentary

World Cup Marketing: Make Your Customer the Hero

July 10, 2012 — by Johnee99

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[Our marketing guru Johnee99 posted this to his blogspot two summers ago, towards the end of June 2010/WC2010. We had planned to reblog it back then, belatedly came back to it this week and decided to finally get it up.

We’ll have to get him to write up his thoughts on more recent footy marketing efforts, like Nike’s latest “My Time is Now” campaign.]

Watching as many World Cup matches as possible over the last 2 weeks, I have seen my share of the 2 tentpole commercials from Nike and Adidas. I actually saw the Nike “Write the Future” commercial well before the WC started and my wife had to force me to turn it off after the 10th time. I saw the Adidas “Zidane” piece on TV and was thoroughly bored. Why? Nike put the fan (me) at the center of the message. For the commercial to work, I had to identify with it, embrace it and care about it. The Adidas commercial completely forgets this–it’s a dystopic sci-fi explosion of ego and false drama that separates its athletes from their fans, creating some kind of otherworld where only gods play. I don’t care what happens because I don’t feel at all connected to these people.

Adidas has given the consumer ersatz fantasy; a “future” not written by the people, but by a crap art director. Nike, on the other hand, implies each of us in the writing of history–it is the fans at every turn that are writing the future (kid ripping Rooney poster off wall/Youtube and Facebook Ronaldhino tributes/everyman Homer Simpson Ronaldo spoof). As of today, Ronaldo is the only star from the commercial that is still in the World Cup–everyone else making early and unremarkable exits (Ronaldhino not even chosen for Brazil’s WC squad)–yet, this commercial still has wheels.

More than the athletes it sponsors, Nike has written a love letter to their fans. These fans also happen to be the audience for the commercial and most importantly they are the people buying Nike products around the world. Nike keeps the consumer at the center in a deeply aspirational way.

This is the key to any marketing campaign: make your customer the hero. Once they feel a part of your message, as opposed to a spectator, they will engage.

Here are the videos:

Nike “Write The Future”

Adidas “Fast v Fast”

Adidas – Fast Vs. Fast from Gary Shore on Vimeo.

CommentaryEuro 2012EuropeItalySpain

The Great American TV Tune-In

July 4, 2012 — by Rob Kirby

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Expect to see more soccer on American TV.

The trend of increasing U.S. TV soccer viewership continued with the 2012 European Championship, with Americans tuning in throughout the tournament but particularly for Spain’s 4-0 mauling of 10-man Italy in the final. As such, even new viewers could probably repeat the super-over-reported stat that Spain became not only the first country to win consecutive Euros but also the first to win an unprecedented three major international tournaments in a row, factoring in the 2010 World Cup. But since the achievement really is pretty phenomenal, we’ll repeat it, too.

Overall, the U.S. audience jumped 51% over that of Euro 2008. The surge is particularly striking when you consider that the numbers include no big-four broadcast network coverage, but rather just ESPN. (ABC and ESPN partnered in 2008.)

Top Viewership Numbers in Euro 2008 and Euro 2012:

Sun, July 1, 2012          ESPN      Spain vs. Italy 4,068,000
Sun, June 29, 2008      ABC         Germany vs. Spain     3,761,000
Sun, June 24, 2012      ESPN      England vs. Italy     2,968,000
Sun, June 10, 2012      ESPN      Spain vs. Italy     2,113,000
Wed, June 27, 2012     ESPN      Spain vs. Portugal     1,952,000
Sun, June 22, 2008      ESPN       Spain vs. Italy     1,911,000
Thu, June 28, 2012      ESPN      Germany vs. Italy     1,851,000
Sat, June 21, 2008        ABC         Netherlands vs. Russia     1,838,000
Sat, June 9, 2012          ESPN       Germany vs. Portugal     1,798,000
Sat, June 23, 2012        ESPN2     Spain vs. France     1,758,000

Considering the final week of the tournament coincided with Wimbledon, the Tour de France and various golf tournaments, the numbers actually mean something. It’s not like there was nothing else on TV. Some speculate that England’s entry into the quarterfinals helped garner the attention of their American cousins, or perhaps new viewers tuned in to learn what all the fuss was about with regard to Spain. Hard to know. Regardless, the objective data will make broadcasters and advertisers take note.

Over the course of 31 matches in the three-week tournament, an average of 1,300,000 viewers tuned in, versus the 859,000 viewer average in 2008.

Incidentally, these numbers reflect English language broadcast only. On Spanish-language TV, the final posted a 28% uptick in viewers, for an ESPN Deportes total of 1,125,000 viewers, making it the second highest-rated European soccer match ever on a Spanish-language sports cable network.

CommentaryEuro 2012

Euro 2012: Semifinals Wrapup

July 1, 2012 — by Suman2

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After four relatively disappointing quarterfinal matches, we hoped the two semifinal matches would live up to high expectations. Here is Sid Lowe writing right after the quarterfinals ended and the semifinal matchups were set:

Spain versus Portugal, Germany versus Italy. The semi-finals couldn’t be better. Packed with plots and sub-plots, redemption and revenge, history oozes through them. There is something big, something historic, something right about these match-ups. For Spain, “historic” could be meant literally. They are chasing a unique treble: no one has won consecutive European, world and European titles before. The closest were West Germany; they lost the 1976 final to the Czechs when Antonin Panenka took the penalty that Andrea Pirlo emulated.

The first semifinal certainly had plots and sub-plots: the intra-Iberian rivalry, a close Round of 16 match at World Cup 2010, Cristiano Ronaldo trying to carry Portugal practically by himself, backed by Real Madrid teammates Pepe and Fábio Coentrão, going up against another set of Real Madrid teammates (their club and Spain’s captain Iker Casillas, Xabi Alonso, Álvaro Arbeloa, Sergio Ramos) combined with the core of archrival Barcelona (Gerard Piqué, Sergio Busquest, Xavi Hernández, Andrés Iniesta, Cesc Fàbregas, Pedro Rodríguez)–albeit lacking Ronaldo’s nemesis Lio Messi of course, but who was also a sub-plot to the tournament, as Ronaldo sought to finally accomplish with this tournament one of the few footballing successes Messi yet hasn’t.

The match itself was odd. The first half was compelling, as Portugal came out to play: pressing Spain, disrupting their usual strangehold on possession, making moves and getting the ball forward into some potentially dangerous positions.  Indeed, ZonalMarking headlined his match summary “Portugal upset Spain’s rhythm…”

But that was only the first half of the match–and the first half of ZM’s headline.  The 2nd half was desultory, with neither team creating much of interest. And for all of Portugal’s attempt to take the game to Spain, the 2nd half of ZM’s title was “..but fail to record a shot on target.”  That’s right–not a single shot on target for Portugal in 120 minutes of scoreless play.  Spain wasn’t much better in regulation. But contrary to the conventional wisdom that they might wilt given they were playing with two days less rest than Portugal, Spain found new life in extra time, thanks in great part to speedy wide forwards Pedro and Jesús Navas. (After Vincente del Bosque’s experiment of starting central striker Álvaro Negredo having failed. We still can’t believe striker Fernando Llorente hasn’t seen the field at all the entire tourament!)

It looked like Spain was going to repeat the feat of the World Cup final two years ago, with a winning goal in extra time–from Iniesta in particular, who couldn’t put a golden chance past Portuguese keeper Rui Patrício (who made a few big saves; plays for Sporting CP btw), created by a great attack and pass by Pedro. At this point Portugal looked spent, hanging on for penalties.

Like Italy-England three days earlier, penalties provided a memorable finish to an otherwise forgettable match. And like Italy-England, the shootout featured a Panenka, but from an unlikelier source than the cool Pirlo–here it was hard and hotheaded defender Sergio Ramos who surprised (especially after he skied his shot into the cheap seats in the shootout that ended Real Madrid Champions League campaign against Bayern in the spring). But there was more that will stick in the mind from this shootout: Nani pulling back Bruno Alves to take Portugal’s 3rd penalty; Alves then taking Portugal’s 4th, which he banged off the crossbar; Cesc stepping up to take Spain’s 5th, which he caromed in off the post, clinching the match for Spain, just as he hit the winning penalty in the Euro 2008 quarterfinals against Italy–and on this night leaving Cristiano Ronaldo at midfield shaking his head, not even having taken a kick, after being slotted for Portugal’s 5th shot!

So after four quarterfinal matches and one semifinal that less than impressed in footballing terms, it was left to a classic matchup in the last semifinal, which came through and provided a classic match. The memorable box score:
Although it Pirlo was again named Man of the Match, it was Balotelli’s evening. From Daniel Taylor’s match report, filed Thursday night from Warsaw:
It was the night Mario Balotelli announced himself as a serious, grown-up footballer, capable of shaping the bigger occasions. There have been plenty of times he has threatened it before but he has never shown so much efficiency and clinical, sometimes devastating, centre-forward play, or the unmistakable sense that he is unwilling to jeopardise all that raw ability with something far less endearing.
The outcome is that Italy will meet Spain at the Olympic Stadium, Kiev, on Sunday whereas Germany are denied a 14th appearance in the final of a major tournament and will be able to testify, in great detail, what a formidable opponent Balotelli is when his mind is clear and his only motivation is to demonstrate those qualities of penetration, directness and powerful finishing.
The two fantastic goals, which came largely against the run of play, and broke Germany’s spirit.  And the celebrations–it turns out “Il Postino” does celebrate, at least after a delivery like this:

And after a night like that:

“Tonight was the most beautiful of my life. I’ve waited for this moment so long, and it was even more special given that my mother came to watch and I so wanted to make her happy. After the game I went over to her and said: ‘Those goals are for you.'”

 

The details of the semifinal results, with links to UEFA.com’s match reports/facts:

27 June 2012
Portugal Portugal 0-0 Spain Spain
Spain win 4-2 on penalties
Referee: Cüneyt Çakır (TUR) – Stadium: Donbass Arena, Donetsk (UKR)

28 June 2012
Germany Germany 1-2 Italy Italy
Referee: Stéphane Lannoy (FRA) – Stadium: National Stadium Warsaw, Warsaw (POL)

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CommentaryEuro 2012

Euro 2012: Quarterfinals Wrapup

June 30, 2012 — by Suman

Pirlo-Panenka.jpg

After a tremendously fun twelve days of Euro2012 group stage matches, we found the knockout phase over the past week a bit of a letdown. Well, until the 2nd semifinal match on Thursday.

(This was originally going to be a wrapup of the quarters and semis, but got long enough with just the quarters. See here for some thoughts on the semifinals.)

The quarterfinals were all one-sided, at least in terms of possession and chances created. Indeed, they fell into the Manichean proactive/reactive divide that Jonathan Wilson identified early in the tournament, in a column about “the flaw of tiki-taka“:

A clear pattern has emerged from the first round of group games at Euro 2012. Holland against Denmark, Germany against Portugal, Spain against Italy, Ireland against Croatia, France against England, the first half of Poland against Greece: each have featured one proactive team taking the game to the opposition; one reactive team sitting deep with compact lines absorbing the pressure, trying to restrict the opposition and looking to score either from counter-attacks or set-plays.

That was also the pattern that emerged in the quarterfinal games: Portugal proactive against a reactive Czech Republic, Germany against Greece, Spain against France, and Italy against England.

But of the proactives, only Germany was able to finish their chances, lighting up Greece for 4 goals (reinforcing the then-growing conventional wisdom that der Nationalmannschaft were the clear favorites to win the whole thing).

The only drama in the first quarterfinal, a week ago Thursday, was waiting to see if Cristiano Ronaldo would finally score, which he finally did with an admittedly spectacular header late in the game (reinforcing the then-growing sense that just maybe he could carry them to the final).

Last Saturday night in Donetsk, Spain unlocked the l’autobus the French had garé, scoring an early goal, and then spent the 70 minutes playing the recently much-maligned tiki-taka, before adding a late PK score (oddly, Xabi Alonso scored both goals, in what was his 100th cap).

In the last quarterfinal match, Sunday in Kyiv, Italy bossed the match (especially the much-praised deep-lying midfield capo Andrea Pirlo), but Gli Azzurri  couldn’t find their way to a finish against Roy Hodgson’s English bus.  It was scoreless through 120 minutes, all the way to penalties, which at least made for a tense end to the quarterfinals–a shootout that will be remembered for Pirlo’s audacious Panenka.

From Daniel Taylor’s writeup in the Guardian:

Italy had 815 passes compared with England’s 320. The shot count was 35-9. Italy had 20 on target, one more than England managed in their four games. Andrea Pirlo put together more passes, 117, than England’s entire midfield quartet of Gerrard, Milner, Scott Parker and Ashley Young.

It was a peacock-like spreading of Pirlo’s feathers. What a player he is and what a moment when he ambled forward for his penalty and popped the ball into the back of the net. Hart had tried everything to put off Italy’s penalty-takers. He eyeballed them. He stuck out his tongue, pulled faces, made silly noises. He did everything but drop his shorts and squirt water from a flower. Pirlo talked afterwards of deliberately setting out to bring him down a peg or two. So he went for the Panenka chip, named in honour of Antonin Panenka’s decisive penalty for Czechoslovakia against West Germany in the 1976 final. Of all the moments that encapsulated Sunday’s quarter-final, it was this: the man in the England shirt acting the fool while the serial champion put him in his place and the rest of the football world sniggered behind their hands.

(Emphasis added, with a h/t to the English friend of ours who copied and pasted that last sentence to facebook midweek, prefaced with: “I know its ancient history now, but this sums up England’s lack of a game today.”)

The details of the quarterfinal results, with links to UEFA.com’s match reports/facts:

21 June 2012
Czech Republic Czech Republic 0-1 Portugal Portugal
Referee: Howard Webb (ENG) – Stadium: National Stadium Warsaw, Warsaw (POL)

22 June 2012
Germany Germany 4-2 Greece Greece
Referee: Damir Skomina (SVN) – Stadium: Arena Gdansk, Gdansk (POL)

23 June 2012
Spain Spain 2-0 France France
Referee: Nicola Rizzoli (ITA) – Stadium: Donbass Arena, Donetsk (UKR)

24 June 2012
England England 0-0 Italy Italy
Italy win 4-2 on penalties
Referee: Pedro Proença (POR) – Stadium: Olympic Stadium, Kyiv (UKR)